Inside Observer Interview: Understanding KFC’s Success in China
July 10th, 2009
Everyone seems to be trying to come up with their own secret to success for doing business in the Chinese marketplace. In his book, KFC in China: Recipe for Success , Warren Liu aims to do just that. KFC is the market leader in China’s quick food services industry, and as Vice President of Yum! Brands Greater China, and a member of the Executive Committee from 1997-2000, Warren instilled many of the winning practices that helped KFC achieve such tremendous success. In my recent intervi





