Donor Recognition: Balancing Modesty and Smart Fundraising Seven Ways
May 31st, 2009
by Robert I. Evans & Avrum D. Lapin Despite the fact that we know how important it is, saying “thank you” properly to an organization’s donors has received inconsistent attention from non-profit leadership over the years. To complicate matters, as a result of today’s paradigm shifts, we are seeing a re-emergence of more anonymous major giving. So how should non-profits respond and what should major donors expect as recognition of their generous support of organizations they believe in?
