Everyone seems to be trying to come up with their own secret to success for doing business in the Chinese marketplace. In his book, KFC in China: Recipe for Success , Warren Liu aims to do just that. KFC is the market leader in China’s quick food services industry, and as Vice President of Yum! Brands Greater China, and a member of the Executive Committee from 1997-2000, Warren instilled many of the winning practices that helped KFC achieve such tremendous success. In my recent intervi
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The last few months have witnessed an endless stream of conferences revolving around the downturn and strategies to beat it. Interestingly enough, no one had a clear recipe for success, nor a time frame by which we were expected to come out of the woods. Of course, so much of debate and deliberation have not been generated in recent times but the overall picture was bleak. NASSCOM EMERGEOUT 2009(second edition) is all about highlighting some of the business models which successfully managed to g
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